The survey was conducted by Dandy Lab Services in 2023 and included 600 responders.
What to Look For in A Dentist? According to the survey, the answer is: “nice, friendly, caring, helpful, kind, patient, understanding”.
Which of the following do you think has the highest correlation with patients appreciation of their dental practice?
A. Same or next day appointments
B. Night or weekend hours
C. Minimal waiting room time
D. Convenient location to them
The answer was resoundingly: C. minimal wait time. Maintaining on-time appointments has the highest correlation with satisfaction, excluding the quality of the work performed, of course.
Only 67% of people go for a cleaning and/or checkup every six months.
Also, 67% of respondents said they read online reviews before making a decision to switch a dental practice. 40% of all survey respondents who read online reviews tended to search for specific words or phrases such as “nice, friendly, caring, helpful, kind, patient, understanding”.
The biggest source of online reviews according to the Dandy Dental Study is Google representing 81% of all respondents who look at online reviews. The next most frequently viewed is Yelp (45%), Facebook (30%), and Healthgrades (23%).
Only about 11% of all dentist reviews are negative and just 5% of consumers search for them. “There’s no perfect business out there,” Dr. Tau says. “If you have a couple negative reviews, that makes you look imperfect, which makes you perfect.”
The least important thing on a dentist website were the social m
edia channels, rated as important by only 1% of patients.
72% of all survey respondents pay for dental care through their insurance. Patients tend to switch dentists every 7 years with 15% switching every year.
What is the Key Performance Indicator (KPI)?
Dr. Bartusiak says laughter is his main KPI. “It’s not case acceptance or number of patients, it’s laughter,” Dr. Bartusiak says.”If I hear my patients laughing, if I hear my staff laughing, we’ve won.”
Overall the goal is better smiles for your patients, bigger smiles on you and your staff.
References:
https://www.meetdandy.com/learning-center/research/dental-study-patient-experience/